For too long, men have been told that it’s not “masculine” to care about their appearance. That a “manly man” doesn’t bother with things like “grooming” or “hairbrushes” or “soap.” We founded Guy Supply because we think that needs to change. We believe you can be a “real man” and still care about your appearance. We don’t believe there’s a formula for what makes a “real man”; in fact, we think the only way to not be a real man is to let other people define your masculinity.
You deserve to look your best, and you shouldn’t have to spend an arm and a leg or shop in the beauty aisle to get the tools you need to do it. Guy Supply: Be your own man.